Learn how to sell coffee online

The secret sauce behind buraca roaster's success

Our exhilarating ride to achieve a 11x ROAS in overal revenue in just 30 days

Summary

Buraca Roasters is a specialty coffee roaster based in Lisbon, Portugal. Buraca opened its first coffee shop in 2019 and commenced e-commerce operations at the end of 2022.

Since then, their growth has been primarily organic, with attempts made through three marketing agencies yielding no particular success towards their goals.

In October 2023, Buraca and the Coffee Studio crossed paths.

The Challenge

Buraca aims to become a leading specialty coffee brand worldwide, offering coffees from all over the world while sharing their stories.
  • Slow growth not meeting desired KPIs.
  • Product offerings not meeting the necessities of their customer base, resulting in a low average order value (AOV) and lifetime value (LTV).
  • Their e-commerce site was hosted on WordPress and had a Largest Contentful Paint (LCP) of 10s (indicating how quickly the main content of a web page loads). This not only led to a low ranking on search engines but also harmed their conversion rate.
  • Lack of email flows resulted in potential sales losses.
  • Absence of a lead magnet resulted in warm visitors leaving without providing their contact details.

The Solution

  • We identified a significant loss of traffic due to page speed. Taking this as an opportunity, we initiated a complete redesign and reduced the Largest Contentful Paint (LCP) from 10s to 1s.
  • Once we aligned the website with the brand, we crafted an appealing subscription model, distinct from what competitors were offering, giving it a unique twist to match the brand values.
  • We introduced a trial subscription option to encourage easier opt-ins, resulting in a 500% increase in first subscription orders.
  • Additionally, we introduced gift subscriptions, allowing customers to pay for several months in advance and gift them to others.
  • To increase the average order value (AOV), we designed tasting packs of 35g and bundled products together.
  • We implemented a lead magnet and developed several email flows, including customer winback, welcome flow, review request, and abandoned checkout sequences.
  • Approaching Black Friday with less than 30 days remaining, we launched a lead campaign to expand our lead base, enabling us to convert them into sales using email marketing and avoiding high CPMs (Cost Per Mille) on Black Friday.
  • Once achieved, we devised compelling Black Friday offers and distributed them to our new lead base.

The oUTCOME

aFTER 30 DAYS, THIS IS WHAT WE ACHEIVED.

11X IN REVENUE

3X THE CUSTOMER BASE

20X THE LEAD BASE

7X roas

tHEIR tESTIMONIAL

  • GET A TAILORED BLUEBRINT ON HOW TO SCALE YOUR REVENUE

    Increase CTR

    Increase AOV

    Increase LTV

    Increase Traffic

    SCHEDULE A CALL
Logo from Green Coffees Roasters - a specialty coffee roaster from SpainAZ Do Cafe Logo in WhiteLogo from Tamp Coffee - a specialty coffee roaster from the United KingdomLogo from Buraca Roasters - a specialty coffee roaster from PortugalLogo from Delilab - a green specialty coffee importer from SpainLogo of Cafe Chac - a specialty coffee brand from mexicoLogo from I Have A Bean - a specialty coffee brand from the United StatesLogo from Cafe Chingon - a specialty coffee brand from the Finland
Logo from Green Coffees Roasters - a specialty coffee roaster from SpainAZ Do Cafe Logo in WhiteLogo from Tamp Coffee - a specialty coffee roaster from the United KingdomLogo from Buraca Roasters - a specialty coffee roaster from PortugalLogo from Delilab - a green specialty coffee importer from SpainLogo of Cafe Chac - a specialty coffee brand from mexicoLogo from I Have A Bean - a specialty coffee brand from the United StatesLogo from Cafe Chingon - a specialty coffee brand from the Finland

oTHER tESTIMONIALS

· LEVERAGE OUR CONSTANT EVOLVING EXPERIENCE AND TESTING THROUGHouT BUSINESSES IN 6+ COUNTRIES

· GET A PREDICTIBLE MONTHLY REVENUE LEVERAGING SUBSCRIPTIONS

· UNDERSTAND HOW TO GET YOUR CUSTOMERS TO ORDER YOUR PRODUCTS OVER AND OVER AGAIN

Screenshot of Buraca Roaster's website by The Coffee Studio - a marketing agency specialized in specialty coffee e-commerce businessesScreenshot of Tamp Coffee's website by The Coffee Studio - a marketing agencyspecialized in specialty coffee e-commerce businessesScreenshot of Cafe Chingon's website by The Coffee Studio - a marketing agencyspecialized in specialty coffee e-commerce businessesScreenshot of Green Coffees Roaster's website by The Coffee Studio - a marketing agency specialized in specialty coffee e-commerce businessesScreenshot of Cafe Chac's website by The Coffee Studio - a marketing agencyspecialized in specialty coffee e-commerce businesses
get some sales
Logo from Green Coffees Roasters - a specialty coffee roaster from SpainAZ Do Cafe Logo in WhiteLogo from Tamp Coffee - a specialty coffee roaster from the United KingdomLogo from Buraca Roasters - a specialty coffee roaster from PortugalLogo from Delilab - a green specialty coffee importer from SpainLogo of Cafe Chac - a specialty coffee brand from mexicoLogo from I Have A Bean - a specialty coffee brand from the United StatesLogo from Cafe Chingon - a specialty coffee brand from the Finland

GET A FULL STRATEGY DIAGNOSIS OF YOUR MARKETING STRATEGY

Contact

Frequently Asked Questions

  • What are your prices?

    This is what we have our call for! It'll totally depend on what type of service we end up suggesting you after discussing with the team. Although, we work entirely performance-based through our performance billing and risk-reversal guarantee.

  • How will you be different than our current agency?

    Well, if you're reading this, there must be a reason. We won't promise you the world unlike other agencies, but we'll guarantee you results, period. Book your quick demo to see if we're a fit!

  • What does a Digital Marketing Agency actually do?

    A good marketing agency will get to know your business inside out. They will assess the traffic that your website is getting and establish the best online marketing platforms to invest in. Part of a digital marketing agency’s strategy should involve continual evaluation to ensure a client is maintaining the perfect balance between their marketing spend and the results they’re getting.

    We do all of that but, unlike other agencies, The Coffee Agency team isn’t just focused on maintaining that perfect balance. Our goal is to crush your competitors, turn website visitors into buyers and bring you the biggest ROI possible using the most effective marketing strategies available.

Zero spam.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.